A LITTLE CURIOUS. ALWAYS CREATING.

Ho Chi Minh City, Vietnam

HELLO, I’M

Dinh Thi Lan Anh

PORTFOLIO.

Explore my work

Get to know me

01 / ABOUT MEBEHIND THE NAME

Lan Anh surrounded by flowers and greenery

hi, it’s Lanh ♡A LITTLE MORE ABOUT ME

Quick to catch on.
Thoughtful at heart.

My friends call me Lanh.
It’s a name that feels a lot like the way I work.

I enjoy spotting a new trend, trying a new tool, and finding a different angle on a familiar story.

Before getting started, I take time to observe: what the audience cares about, what competitors are saying, and where a useful idea could make a difference.

From a single video frame to an entire workshop, I enjoy seeing ideas take shape and understanding what they bring to the people experiencing them.

Where I’ve learned by doing

Three Vietnamese words, inspired by my name, that reflect how I work.

LANH↗

Quick & adaptable

Keep up with new trends,
tools, and changing needs.

LÀNH♡

Kind & thoughtful

Observe and listen to what
customers really need.

LÀM✳

Turn ideas into action

Turn ideas into content,
experiences, and real outcomes.

02 / MY TOOLKITTHINK IT. MAKE IT. RUN IT.

IDEAS IN MIND.
TOOLS IN HAND.

From understanding the challenge
to getting the details right.
Open a topic to see what I do ↓

Research & Strategy

Understand before creating

Researching markets, analyzing competitors, and understanding customers to shape the direction of content and products.

Market researchCompetitor analysisCustomer insight

Content & Visuals

Tell stories through visuals

Developing ideas, writing copy, creating basic visuals, and editing videos. Exploring storytelling approaches for different products and using AI tools to support the creative process.

Content marketingVisual storytellingVideo editingAI-assisted creation

Events & People

Create meaningful experiences

Planning workshops, coordinating event operations, explaining programs, and supporting customers before, during, and after the experience.

Event planningEvent executionCustomer communication

Data & Details

Take care of the details

Tracking customer lists, work progress, income, expenses, and budgets. Using data to reflect on what worked and what needs to improve.

Database managementBudget trackingReporting

ON MY DESK

03 / EDUCATIONSTILL LEARNING, ALWAYS

22—27

International University
VNU–HCM

Business Administration
Major in International Business

2022–2027

Gemini Certified University Student
Google · AI applications & prompt engineering

English
Reading, writing & basic communication

The green campus of International University, VNU-HCM — 01 / A GLIMPSE OF IU

Learning spaces at International University, VNU-HCM — 02 / DAYS ON CAMPUS

The library and student study spaces at International University — 03 / EVERYDAY FAMILIARITY

04 / EXPERIENCELEARNING BY DOING

EVERY EXPERIENCE.
A NEW PERSPECTIVE.

From content and customers
to events and the numbers behind them.

Jun–Sep 2026

CUSTOMER COMMUNICATION

WESAAM

Customer Service Collaborator

Developed ideas and designed visuals for monthly promotions, keeping the content clear and engaging.
Wrote and personalized customer outreach messages to support response rates and engagement.
Proactively contacted, messaged, and called more than 200 potential customers a day in English across Saudi Arabia and the UAE, introducing products and contributing to monthly revenue of VND 30,000,000.

Jan–May 2026

CONTENT & PRODUCT

HAY TOUR

Marketing / Product Development Intern

Designed visuals and edited promotional videos for individual tour products, selecting imagery, audio, and pacing suited to each destination.
Published and optimized Facebook posts and videos; the content series generated over 25,000 views.
Researched competitors, customer preferences, and travel trends to propose fresh visuals, themes, and tour content ideas.
Supported research into service suppliers and product details to inform tour development and promotion.
Explained itineraries, answered questions, and supported more than 30 customers a day through online channels.

Explore the project

2022–2025

EVENT MARKETING

IU Event Management Club (EMC)

Marketing–Sales Team Member

Introduced the club’s products and advised customers at events, reaching over 500 potential customers per event and supporting brand awareness.
Helped plan and run sales and promotional campaigns, contributing to event revenue growth of approximately 15%.
Built and maintained a potential partner database across different industries and helped prepare benefit packages, invitations, and partnership materials.
Tracked income, expenses, and cash flow and prepared post-event budget reports, helping reduce costs for subsequent activities by around 30%.

Explore The Fifth Season

Jun 2023

PROJECT EXPERIENCE

Sweetie Station Workshop

Co-Founder / Organizing Team · Wabi–Sabi

Researched parents’ needs and worked with the team to develop the cake-decorating workshop concept, activities, and target audience.
Wrote marketing copy and collaborated on visuals and Facebook promotion, supported by flyer distribution at parks and English centers.
Advised parents through messages, tracked registrations, and provided support. The workshop welcomed 17 children and generated VND 3,910,000 in revenue.
Prepared materials, tracked income and expenses, helped coordinate activities, and supported children throughout the workshop; shared keepsake photos afterwards.

Explore the workshop journey

05 / SELECTED WORKIDEAS, OUT IN THE WORLD

A LITTLE THINKING.A LOT OF DOING.

(05)

Projects I’ve contributed to,
from real experiences
to strategic challenges.

Every project is a chance to do better than the last.

06 / CONTACT